Max unveils Max Kids Fest 2016
Sonalika Sahay and Lakshmi Rana walk the ramp with their daughters in the summer collection
Bangalore, May 6 2016: Max kickstarts its sixth edition of Max Kids Fest 2016 with a fashion show featuring mothers and their kids walking the ramp, showcasing the Max summer collection. Renowned models Sonalika Sahay and Lakshmi Rana with their daughters were the stars of the show.
Speaking at the fest, Mr. Vasanth shared, “Max Kids Fest has grown to be one of the most anticipated events in India and the response has been overwhelming. This year we have more in store for the young ones as we are the only retailers to have a collection collaboration with ‘The Jungle Book’ movie! I am sure the kids would love it.”
Today, families, moms and kids are on clockwork; be it managing everyday schedules, sending kids to school, tuitions, play classes etc. They have forgotten two important things – the essence of quality time spent and having fun together. These are the two problems being addressed through this property”, he added.
This season’s kidswear collection is full of happy cheerful colours like rust orange, cobalt, sunshine yellow, chalky pastels, indigos and fuchsia. Trends inspired from the tales of the ocean, pearls and incandescent sequins, tropical, fruity and bandana prints adorn the range. The tropical trend has a new take with green leaf camo prints and denim blues. As for boys, look out for The Jungle Book inspired tees which is a special release along with the most anticipated movie of the year. Apart from this, dip dyed tees, all over prints and colour blocking is what our summer collection talks about. The inspiration for the collection comes from surfing, street skating, varsity and cityscape.
To complement the kids, the mothers can spruce up their summer wardrobe with the range of fruity chalky tones, where pops of yellow & soft pinks are the perfect antidote for the hot weather. This summer, what’s old is new. Just in time for warmer weather, retro boho trends are getting revamped and brought into the modern day through free flow silhouettes with attention to detail. Also Taking inspiration from the exotic Cuban flora, a burst of whimsical flowers and ancient indigo dyes and techniques, womenswear has a little of everything for everybody this season.
Our summer collection for mothers is an amalgamation of various techniques and prints inspired from different parts of the world. From Japanese resist dyeing technique to age old ikat designs, this season is a seamless blend of asymmetric silhouettes, stylized prints and the essence of traditional indigo hues with playful accents. An embroidered “chikankari kurta” in fun summery colours is one to crave for this season. One can pair them with dhoti pants or flare bottoms to give that air of elegance.
Max is adding an element of excitement for children during the summer vacations. They are introducing a host of activities in their stores across the country that the children and their mothers can play together, like ‘Jungle Book Puzzle’, ‘Mom’s Champ’ and ‘Selfie with Mowgli’.
Log on to http://www.maxfashionindia.com/ for further information.
Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘Latest fashion at great Value’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 290 stores across 16 countries and in India, Max has more than 130 stores across 50 cities. The brand plans to have a network of 150 stores in India by the end of FY 16-17.
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