Home Celebrity Kate Winslet added a ‘no retouch’ clause to her advertising contract with L’Oréal

Kate Winslet added a ‘no retouch’ clause to her advertising contract with L’Oréal



Kudos to Kate Winslet for taking a stand against the unrealistic beauty standards being fostered by the widespread use of photoshopped images in magazines and advertisements! At the Elle Women in Hollywood event last week, the Academy Award-winning actress announced that she has added a ‘no retouch’ clause to her advertising contract with L’Oréal. In discussing the decision with E! News, Winslet explained, “I do think we have a responsibility to the younger generation of women. I think they do look to magazines, I think they do look to women who have been successful in their chosen careers and they want people to look up to, and I would always want to be telling the truth about who I am to that generation because they’ve got to have strong leaders. We’re all responsible for raising strong young women, so these are things that are important to me.”

Winslet has long been critical of the excessive photoshopping of images due to the detrimental effect it can have on the self-esteem of girls and women. In a 2009 interview with Harper’s Bazaar, she shared that she would ask that photos to be returned to their original state after she viewed the retouched versions: “I have wrinkles here, which are very evident. And I will particularly say when I look at movie posters, ‘You guys have airbrushed my forehead. Please can you change it back?’ I’d rather be the woman they’re saying ‘She’s looking older’ about than ‘She’s looking stoned.’”

With 46% of 9-year-old girls ‘sometimes’ or ‘very often’ on diets, girls’ self-esteem peaking at age 9 and 80% of girls reporting being afraid of becoming fat by age 10, fostering a healthy self-image is a big priority for many parents of Mighty Girls. To help make it easier, we’ve compiled an extensive collection of excellent books on body image for girls from toddlers to teens and their parents in our “Body Image” section at http://amgrl.co/1Lk7t4W

For a few of our favorite self-esteem boosting books about the importance of loving yourself, check out “I Like Myself” for ages 3 to 8 (http://www.amightygirl.com/i-like-myself), “A Smart Girl’s Guide to Liking Herself, Even on the Bad Days” for ages 9 to 12 (http://www.amightygirl.com/a-smart-girl-s-guide-to-liking-h…), and “The Body Image Workbook for Teens: Activities to Help Girls Develop a Healthy Body Image in an Image-Obsessed World” for ages 13+ (http://www.amightygirl.com/body-image-workbook).

And, for books for parents that address body image issues, including the helpful guide “101 Ways to Help Your Daughter Love Her Body,” visit our “Body Image & Self-Esteem” parenting section at http://www.amightygirl.com/parenting/body-image-self-esteem


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